Franchise one of our much-loved UK brands


Bella Italia

Las Iguanas

Cafe Rouge

The Mulberry

Why franchise with us?

 

Growth

Become part of the fastest growing restaurant group in the UK.

Choice

Choose from three fantastic, proven and established brands with a wealth of knowledge and support behind them.

Support

Benefit from the group’s expertise in running restaurant brands with an experienced training team for new site openings.

Security

Established brands with proven longevity, backed by robust financial investment. A wealth of resources at your fingertips.

Reward

Proven operating model across all brands, offering an attractive financial platform for success.

OUR FRANCHISE TERRITORIES

Franchise around the world with one of our much-loved brands.

The Americas

Europe

Middle East & Africa

Asia Pacific

WHAT WE LOOK FOR IN A PARTNER

The ideal franchise partner should be a well-funded player with a good local network, long term ambitions and a strong track record in F&B.


1

Scale

You should be a large well-capitalised business with the willingness and capital to invest for periods of 3-5 years.

2

F&B Casual Dining Experience

Relevant casual dining experience preferred, ideally with experience of successfully expanding similar Western brands.

3

Network

Link to secure prime real estate locations and ability to set up a secure supply chain.

4

Brand Focus

Passionate senior teams, with the ability to deliver a consistent customer experience.

5

Regional Expansion Capability

The ability to develop and to penetrate adjacent regions.

Franchise Highlights


  • Estate of over 150 restaurants across our portfolio of brands
  • Ambitious schedule of openings and refurbishments each year
  • Operating across three continents, with a strong pipeline of new business opportunities underway
  • Franchised sites in Delhi, India, London, Leicester, Gibraltar, Dover, Longford and Dublin
  • A dedicated franchisee support team
  • Large, well-capitalised group with supportive ownership
  • Long standing partnership with Alain Ducasse Enterprises covering training and consultancy
  • Award-winning employer, with awards from Heathrow for our training and mentoring programmes in 2015 and 2016, Investors in People Gold accredited
  • Award-winning menus, achieving industry accolades in 2015, 2016 and 2017
  • OUR FRANCHISE SUPPORT PACKAGE


    Our franchise team, with experts in UK and international marketing & operations, are committed to supporting you and your business, to establish and develop our brands.

    Pre and post opening training

    Enjoy both pre and post opening training for both front and back of house teams, from a dedicated training team with extensive international and brand experience to support all stages of the process ensuring our brand standards are delivered for new territories.

    Marketing support

    Access to our brand, marketing collateral and menu designs via the operations portal, where all branded point of sale and marketing collateral is readily available for you to customise and download, ready for print. We are also on hand to help with website and digital presence including social media and PR, help you build annual marketing plans and review progress against it.

    Site selection assistance & restaurant design

    Benefit from our extensive experience in property requirements and store design, with access to both external and internal design teams. Innovative restaurant designs ensure our estate sets trends and maintains its position in the causal dining market place.

    Award-winning menus

    Recreate the dishes that bring millions of customers to our brands each year, and receive guidance and assistance on how to localise our menus for your chosen territory.

    Access to our operation application

    Keep up to date with brand developments with our online, mobile-optimised operations portal and applications, and receive the complete guide on how to start and continue on the journey of operational excellence.

    Restaurant visits and business reviews

    Focus your franchise with quarterly business reviews and audits, to ensure the brand standards are being followed, and the business is moving in the right direction.

    Best in class brands

    Long standing UK brands with global appeal. Our brands are unique in the market place, with real heritage in each brand, and consistent reinvestment. International partners will join a business that is Investing heavily in new products and innovation, in menus and restaurant design, and in our brands and brand marketing, to ensure our business remains at the forefront of the restaurant market.

    WANT TO KNOW MORE?

    Contact our franchise team for more information.